The acronym VUCA (Volatility – Uncertainty – Complexity – Ambiguity), first used during the Cold War, has since been applied to the business world to describe the market uncertainty and turbulence faced by the entrepreneur.

To lead a business in such a turbulent environment, flexibility and open-mindedness are essential, but they must now be combined with the knowledge of the potential offered by digitalization.

The entrepreneur must therefore transform himself into a “digital leader” capable of accompanying the company in its digital transformation. This requires new skills, reorganisation of work and consistent training for the mind to the new paradigm of the so-called Digital Mindset. The Digital Mindset is not just the ability to use technology. It’s a set of behaviours and attitudes. It’s a change of habits from those previously possessed by entrepreneurs and professionals.

Strategia&Controllo has long been promoting the spread of this approach to change and to mental flexibility, and offers specific introductory courses.