The way we do business is changing.
Companies must operate within increasingly complex and hectic contexts. The increase in complexity is caused by many factors, including a scenario in which products become obsolete before being launched on the market, sudden changes in consumer habits and the trend of change and modernization induced by the entry into the 4.0 era.

To stay competitive, firms must therefore be capable of responding and adapting rapidly to this fast-changing economic and digital world and it will no longer be enough to be the most agile in the organization, the most efficient in production or the best at designing products.

Today, opportunities go beyond the tangible asset and require moving away from the logic based on goods to concentrate on business models focused on integrated value-added services linked to the product itself.

Enriching one’s value proposition with the addition of services and solutions is called “Servitization.”

VII^ Online Editionin English with special guest Boris Golob, CEO of the Scientific Park of Rijeka (Croatia), Things+ Partner.

October 27th – 28th – 29th and November 03rd – 04th – 05th – 10th – 11th 2022

20% discount for registrations BEFORE October 15th.

– Entrepreneurs who want to understand how they can create competitive barriers in
their markets and seize business opportunities through new models of approaching the market facilitated by 4.0 technologies.
– R&D, Technical, Product, Sales and Strategic Marketing, Operation, Supply Chain, Innovation Managers, and other management figures who want to acquire qualified skills to assist companies on a path of innovation that leads them toward a Product-Service System (PSS) business model.
– Companies that want to launch Service
Innovation initiatives and create an internal team.
– All Professionals who want to expand and/or refine their skills.

• GENERATING SERVITIZATION IDEAS
• CHANGE MANAGEMENT
• DEVELOPMENT AND IMPLEMENTATION OF SERVITIZATION STRATEGIES
• NEW PRODUCT DEVELOPMENT
• PROCESSES AND RELATIONS THAT SUPPORT SERVITIZATION

• Experiential learning with hands-on practicals
• Application of case studies applied to real production contexts
• Participation of witnesses and practical examples from different industrial sectors
• Servitization coaching for concrete application to one’s own reality business

The Things+ metodology is the reference methodology required to achieve the qualification of Servitization
Manager – CEPAS Bureau Veritas.

Participation

The participation fee for the course (25 hours + 2 hours) is

€ 750.00 + VAT.

20% discount for registrations BEFORE October 15th.

For more information contact the secretariat of Strategia&Controllo
☞ Email team@strategiaecontrollo.it
☞ Phone +39 0434 507523